The proposition workshops I ran a few weeks back seemed to go extremely well. In part the success was down to exposing the guys who develop the software and back end of our platforms to the traders and brokers who actually use them.
I’ve spent the last few hours looking at one of our competitors, a small Swiss Broker which got its banking license in 2009 and one that has serious aspirations. It states quite clearly that it wants to be the best in the world. What I love about it is that it exudes confidence from the outset. And in today’s markets I think confidence is going to be the next big thing, those who are there first will reap the best pickings and need to have moved on before the bandwagon is realised and suddenly too many businesses are shouting about their confidence.
It is small and versitile. While we have several thousands of staff in the UK alone, I think these guys have less than 200, and yet operate in 20 languages, trade 70+ pairs and have a phenomenal reputation. Their strength is their web presence, and I’d advise them to work very hard at being the point of reference for the online commentators like FXstreet, forex pulse and forex factory. These guys need a lot of information and will keep returning to a reliable source.
Their PR is good and it’s an important part of the machine for them.
With such a small team they can all be helped to understand where the company is going.
It’s amazing looking closely at a competitor business like this. I’m doing it more often and will keep it up.